Company Summary

Goodreid Investment Counsel is a private, employee-owned investment management firm that focuses primarily on the needs of high net worth investors and institutions. We offer a managed portfolio approach enabling us to provide investment solutions for our individual clients as well as pensions, estates, trusts, corporations, charitable and endowment funds, and all types of registered plans including RRSP, RRIF, and TFSA.

With many decades of combined industry experience, our portfolio managers employ a consistent disciplined investment process to ensure that an individual’s portfolio is made up of quality debt offerings and some of the world’s best companies. Asset allocation is personalized for each individual client which ensures the appropriate balance between capital appreciation and preservation. In addition our management expertise allows us to offer attractive and competitive opportunities to the institutional market. Over time, our goal is to outperform relevant indices and our competition.

Source: Goodreid Investment Counsel

Unique Value Proposition

Goodreid Investment Counsel provides a complete investment management service, beginning with the Goodreid Investment Discovery, a process which allows for a comprehensive assessment of each client’s circumstances. With this foundation of information, understanding and knowledge, an Investor Roadmap can be created, defining goals and objectives and setting risk parameters. Accounts are carefully constructed in accordance with clients’ stated objectives.
Although Goodreid has clients who are in need of a specialized account (i.e. U.S. Large Cap only), the majority of our clients employ a balanced approach with allocations to Fixed Income as well as Canadian and U.S equity markets.

Source: Goodreid Investment Counsel

AUM ($Bil)


Year Founded


Key Personnel

Gordon Reid, President and CEO
D. Antony Brebner, Chairman
Brian Madden, Senior Vice President, Portfolio Manager


87 Front Street East, 2nd Floor
Toronto, ON M5E 1B8

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